Fashion FWD
Bringing fashion forward
In 2018, we launched our sustainability strategy, Fashion FWD, setting ambitious goals for integrating sustainability across our business. At BESTSELLER, we want to accelerate fashion’s journey towards a sustainable reality. Our industry has a significant impact.
Bringing Fashion FWD until we are climate positive, fair for all and circular by design – this is our ultimate ambition, our North Star. It guides our strategy, our goals and the action we take to become as sustainable as possible, as soon as possible.
Fashion FWD
The fashion fwd strategy
Read on to learn more about our efforts and progress towards our goals. How we work to increase transparency and traceability of our products and materials, to digitalise our ways of working, to preserve our climate and environment, to motivate and support our people, to cooperate throughout our industry and to stimulate innovation.
Fashion FWD
Sustainability reporting
BESTSELLER wants to provide stakeholders with important information about our company’s development and activities, and with our sustainability report we communicate about the processes, the challenges and the results within our sustainability work.
Climate positive
Our business will have a positive impact on our planet’s climate across our value chain by removing more greenhouse gas emissions than we emit.
Fair for all
Everyone working in our value chain will be equally empowered by jobs that are safe, that protect human rights and provide fair incomes and opportunities for everyone to reach their personal potential.
Circular by design
Our business model will be based on design principles that prioritise efficiency and the reuse of resources at every level, from fibres to water and chemicals to post-consumer, in order to minimise waste and keep resources in use.