FASHION REDEFINED

We support EuroCham Myanmar Garment Advocacy Group's call for a review and update of the country’s minimum wage for garment workers.

May 2025

We’ve officially hit 100 retail partner stores, with our latest 263m² VERO MODA flagship opening in Riyadh's popular Al Nakheel Mall, Saudi Arabia. Thanks to our amazing retail partners and dedicated teams across 19 countries and three brandhouses: JACK & JONES, VERO MODA and NAME IT. This is what collaboration looks like!

March 2025

This year, BESTSELLER reaches a significant milestone. Throughout 2025, BESTSELLER will celebrate its 50th anniversary together with colleagues, customers, and partners.

January 2025

We’ve officially moved into our new sourcing office in Istanbul, Türkiye, part of a key growth region for our business. The office unites 45 colleagues from merchandising, logistics, and 3D design, among others, who support sourcing operations in the region.

November 2024

In 2023-24, BESTSELLER's overall results were impacted by challenging conditions in the global fashion market. Despite this, the Danish fashion company managed to secure an improved EBIT and will continue to invest in transforming its business to adapt to new demands.

October 2024

Recently, we were honored to participate in the 16th Greece Race for the Cure®, standing strong in the fight against breast cancer.

Our colleagues from the Greek office joined forces in Athens with over 51,000 men, women, and children and set a new record for participation in this symbolic 5-kilometer rundown and 2-kilometer walk organized by the Hellenic Association of Women with breast cancer.

September 2024

NAME IT is a part of BESTSELLER and started out as EXIT in 1986, until it was rebranded as NAME IT in 2008. Today the brand is represented in more than 20 countries across the world, covering the needs of children from age 0-16.

Kids jump. Kids play. They crawl, they roll, they spit - twist i, kick it, jump on it - jump in it! Kids don't stand still. Amazing kids that don't always look picture perfect, but are always full of love, fun and above all life! Absolutely perfect in every single way.

August 2024

Recently, VERO MODA had something special in store for a selected group of CBOs, wholesale customers, retail partners, and colleagues from across the globe. They were invited to the brand's VIP event in Vienna to explore a curated VIP collection as well as the latest collections of VERO MODA and its subbrands.

The event was set up in Vienna's Palmenhaus, a historic greenhouse known for its outstanding architecture and rich botanical collection.

May 2024

From fall 2024, we will move into the new office space at the DCB Montana Business Center in Ljubljana. Spanning the 6th and 7th floors, our spacious, approx. 2.000m2 office will be the hub for our brands JACK & JONES, ONLY (ONLY BRAND HOUSE), NAME IT, Vero Moda, SELECTED FEMME/HOMME , ONLY & Sons, PIECES and JDY, serving the countries Slovenia, Croatia, Serbia, Hungary, Bosnia & Herzegovina, Montenegro and Kosovo.

May 2024

This spring, we opened the 50th JACK & JONES store as part of our Retail Partner Program in Budapest, Hungary.
The shop is located in Arkad Budapest mall and until the end of this year three more new shops will follow in Hungary.

April 2024

The launch of the JACK & JONES Spring/Summer '24 season in Istanbul was a buzz. The new collection reflects the courage to be yourself, and for the first time ever, the JACK & JONES girls collection JJXX was put on sale on jackjones.com.tr.

The main character of the campaign, Kubilay Aka, remains the face of the brand in Turkey.

April 2024

The first VERO MODA retail partner store has finally opened its doors to our customers in Amman, Jordan. And the second store has already followed within the first month. Exciting times ahead!

March 2024

Our fashion journey in Greece continues to unfold as we proudly announce the opening of our 20th JACK & JONES store in the country. With 140m2 spread across two floors and located in the heart of beautiful Rhodes Island, the new store brings denim classics and the latest fashion trends to our customers.

March 2024

We couldn't be more excited to give you a glimpse into our new office for Middle East & North Africa located in Dubai's Design District. "With our Dubai office we wanted to create a space where our employees as well as our business partners feel comfortable and enjoy coming together and working together. Therefore, it was also important for us to create a nice mix of good Danish design with a few showpieces that make up our new BESTSELLER office. We are very grateful to be able to work in such a special place and to represent the brands in such an attractive surrounding", says Elke Jungbauer, Commercial Director MENA.

February 2024

We’re investing in +1000 new robots to be deployed at our upcoming logistics centre and very happy to be partnering with KNAPP – an Austrian company – for this project. The cutting-edge facility in the Netherlands is set to become one of Europe's most highly automated and efficient logistics centres. Advanced automation technology will significantly ease physically demanding tasks while creating many highly skilled jobs. Stay tuned for more updates as we progress toward making the centre fully operational by the end of 2026.

January 2024

Some fellow BESTSELLER colleagues were given the opportunity to attend the UNLEASH innovation lab in Kigali, Rwanda.

The event brings together people from around the world to collaborate on sustainable solutions – this time, circular economy and reliable renewable energy solutions were in focus. The week was filled with inspirational sessions, collaborative workshops and networking opportunities.

January 2024

The Modern Art Edition

On the journey from a label to a brand SELECTED, our marketing team, in collaboration with the SELECTED team, has taken the initiative to organize an event for the current SELECTED NOOS AW24 collection. Under the theme "The Modern Art Edition," SELECTED in Austria chose to host the event in an art gallery in the first district of Vienna, connecting with customers and providing them with the opportunity to get to know the brand better.

December 2023

Apart from the beautiful architecture with a roof garden, spacious verandas and showrooms for all BESTSELLER brands, the building also represents a bioclimatic philosophy. It is highly energy efficient and with LEED GOLD certification, the building implements measures for pollution management, features electric vehicle chargers and minimizes light pollution, contributing to environmental protection

November 2023

BESTSELLER Austria has turned 25 years!

BESTSELLER's journey in Austria actually started with the introduction of VERO MODA back in 1998, closely followed by ONLY in the same year..

October 2023

We've got some exciting news! Our new Vero Moda Concept Store has opened in PlusCity – the first of its kind worldwide. 456m² are waiting to be explored.

September 2023

We're starting to get ready to move into our new BESTSELLER Türkiye showroom in Istanbul soon! Vadistanbul comprises both a shopping center as well as business centers, where we will be located.

The showroom will comprise a total of 1.470m2. At this point, the move is planned before January 2024.

August 2023

Welcome to our first own Austrian NAME IT Retail Stores! We have already successfully established our NAME IT franchise concept with our partners over the years and have now decided to additionally also open own retail stores.

July 2023

Our existing office/showroom in Salzburg is growing! The total area has been expanded from 674,16 m2 to 1104,16 m2. In addition to new office spaces, a completely new kids area (Name it, Jack & Jones Junior and Kids ONLY) has been created at the showroom area.

March 2023

News from JACK & JONES on another Fashion for Good collaboration. This time, with the British innovator Biophilica, which is developing an alternative to leather shoes with its material Treekind.

The new innovative leather alternative is to be tested by our menswear brand JACK & JONES – and sneakers of the future might be plant-based, recyclable and suitable for composting.

January 2023

We've recently released our financial report for 2021-22. With record growth across all markets and brands, it’s a result we’re proud of.

“BESTSELLER delivered amazing results in 2021-22. I am very proud and grateful for the hard work put in by all our colleagues worldwide. But we expect next year will be extremely difficult. However, we'll continue to invest in our people, in our collective sustainability journey and digitalisation,” says Anders Holch Povlsen, CEO and owner of BESTSELLER.

November 2022

Quirky, fun and playful. The new collection from Danish women’s wear brand VILA puts everyone’s favorite blue characters on fashionable display. VILA X The Smurfs is out this November. Creative Director at VILA, Ann Stolten explains: "VILA x The Smurfs is a fresh take on a license collab and the best part about it is the smile it puts on everyone’s faces. The Smurfs are different, they are fun, courageous and a lot of us feel nostalgic about them. They bring good memories and they bring a pleasant and uplifting vibe with them. Perfect for the colder and darker days during the autumnal season”

November 2022

Kubilay Aka, a famous actor from Istanbul, stood in front of the camera for JACK & JONES. The campaign is called #BuMaceraDenim and invites everyone to join the denim adventure of Kubilay Aka and JACK & JONES. From banners to shop windows as well as the cover of GQ Turkey. This fall and winter is all about northern and innovative styles combined with adventurous spirits.

October 2022

This October, Danish women's wear brand VILA has launched its new initiative: an exclusiv brand built on carefully selected trim, sophisticated fabrics and delicate detailing. The brand entered the high-end market with confidence and with a longevitiy mission.That is the first line of ROUGE VILA’s brand intro and it sets the bar for the brand’s new launch.

October 2022

Sustainability through innovation: On September 14th 2022, our DIGITAL FASHION DAYS VIP event took place at our Region East HQ in Vienna. The goal of this event was to have inspiring conversations with selected partners and customers to drive the valuable exchange of industry knowledge. We also welcomed some of our internal international colleagues as well as external keynote speakers to talk about the future of digitalisation in fashion and its impact on sustainability in the industry.

September 2022