Design and detail-oriented feminine fashion for women who want to celebrate self-expression
It all began in 1994, where VILA became part of the family-owned Danish fashion house, BESTSELLER. VILA quickly grew and found its look, feel and core: Designing accessible fashion for young women with a personal style. Located in Jutland, outside the small town Skanderborg, VILA has always stayed true to its mission of creating feminine fashion
with focus on quality, design and details.
The design philosophy of VILA is based on a feminine approach to fashion, uniting femininity and trend insights. VILA’s signature style is discovered in the mix of prints,
delicate cuts and fine details.
Our vision is to be a relevant leader in feminine fashion, always engaging and ever evolving.
VILA’s head office employs more than 150 colleagues representing eleven different nationalities, besides from our colleagues in our stores. Furthermore, VILA has 50 showrooms around Europe, from where approximately 85 VILA colleagues, sales representatives and local sales supporters, serve our more than 2,000 retail and multibrand stores across 16 European markets. VILA also covers vila.com and shop-in-shop.
ROUGE EDIT shatters the boundaries of contemporary fashion, forging a new path where Scandi coolness meets French chicness. Driven by commitment and creativity, this brand is poised to establish a unique identity, cultivating vibrant, organic communities around its ethos. With an immense focus on quality materials and considerate sourcing, ROUGE EDIT goes beyond trends. Each piece is a testament to cutting-edge design and mindful production.
This is ROUGE EDIT: Effortless edge. Effortless choice.
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