SELECTED

Selected is a Danish fashion brand that offers contemporary clothing for men and women. Since 1997, our design philosophy has been influenced by the Nordic lifestyle of our homeland.

SELECTED – DANISH DESIGN SINCE 1997

A story of craftsmanship that celebrates the quality and simplicity of Scandinavian design with every garment. This makes our collections feel timeless with an underlying sense of modernity. Pieces that you can rely on season after season as you build a lasting wardrobe. A wardrobe that transitions seamlessly with you through everyday life and the most memorable moments. 

Our SELECTED women's collection signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.

Our SELECTED men's collection expresses our passion for great quality and a tailored approach with a focus on minimalism for the modern man. He is able to mix and match the different styles, but boring is never a part of that. Every style is in tune with the current tendencies, but with a classic twist. The quality is never compromised, ensuring styles that will last.

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