SELECTED

An international fashion brand born and raised in the heart of Denmark. Guided by our Nordic heritage, we create timeless clothing inspired by modern tendencies.

Every new collection is designed at our Danish atelier under our Responsibly Crafted philosophy with a natural care for quality and sustainability. Will fashion ever be sustainable? Likely not. By nature, fashion, consumption and sustainability will always be somewhat contradictory. But we can change the way we produce and consume fashion. We owe it to ourselves. To you. To the planet.

SELECTED – RESPONSIBLY CRAFTED

Responsibly Crafted is a brand philosophy. Shaping our entire business in a constant effort to make fashion more sustainable. From the way we design and manufacture our clothes to how we work with suppliers. Sustainability is a part of our DNA.

We know that the road is long and challenging. There are no shortcuts. No quick fixes. Big ambitions require big efforts. And we cannot do it alone.

​Your choices matter. It is our responsibility to help you make those choices. To make sure that you never feel guilty for caring about fashion. To prove that fashionable clothes can also be crafted responsibly. To keep learning, trying, changing, improving. Every day we try to do better.

SELECTED FEMME signifies timeless elegance rooted in a casual way of life. It’s all about balance, simplicity and personal expression. Staying authentic in a blend of classic styles and individual fashion pieces, we will never compromise on quality or attention to detail. The independent woman of today needs to feel comfortable in her clothes, yet always appreciates a current approach. Understated elegance paired with feminine confidence, naturally.

SELECTED HOMME expresses our passion for great quality and a tailored approach with a focus on minimalism for the modern man. He is able to mix and match the different styles, but boring is never a part of that. Every style is in tune with the current tendencies, but with a classic twist. The quality is never compromised, ensuring styles that will last.

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