ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe.
In 1995, ONLY started as a denim brand with big dreams. Today, we are an international fashion brand for young women and one of the leading denim brands in Europe. ONLY has turned their success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4,500 stores worldwide.
Denim is the core of the ONLY brand. Indigo blue not only changed the world of fashion, but it was also the beginning of ONLY and what has been a central part of the fashion denim brand throughout the past two decades. ONLY was born as a jeans brand and has since the beginning been an expert in designing and producing jeans.
But not only do we create jeans of such quality that they can last a lifetime, we make them complement our customers’ own sense of style. From torn rock ‘n’ roll to romantic light blue and a high waist skinny fit, we strive to make ONLY jeans a must-have in every girl’s wardrobe.
When in doubt, wear denim
At ONLY, we believe in a playful take on fashion. We will not be defined by a certain direction in fashion but by our love for denim. We believe in diversity and creativity, and we strongly encourage our customers to play with different styles and trends, depending on their mood and the occasion.
Our Subbrands
A discovered gap within the fashion market of easy-selling essentials was the beginning of the concept behind the JDY brand, which is a s value-for-money concept. JDY has become a fast-growing brand reaching fashion-concious women in 34 countries - and we are still growing.
With a mission to provide women of all ages with fun, feminine and affordable shoes, ONLY SHOES delivers all the latest fashion trends in the footwear department.
With a strong combination of training and leisure, ONLY PLAY completes any enjoyable workout. ONLY PLAY is a sports brand launched in 2006. Our mission is to offer sportswear brilliantly fused with fashion at a fair price. ONLY PLAY is presented in 4 annual collections, matching the needs, trends and activities of the season. In each collection supreme functionality, great quality and feminine details are combined in a powerful mix of the latest fashion and sportswear trends.
Our collections within BOYS, GIRLS and MINI are everything you love about ONLY scaled down to sizes to fit the little ones. We make sure you have everything you need for your kids to rock the schoolyard, playground or streets. ONLY places a strong focus on affordable fashion centred around must-have items, adding a cool street style vibe to the little one’s wardrobe.
ONLY CARMAKOMA is our first mover on denim and jeans for the curvy girl. Established in 2017, the brand embraces women in size 42-54 with fashionable and trendy collections.
The ONLY brand DNA for curvy girls and women.
We want to revolutionize the world of maternity clothing the ONLY way with a wide range of fashionable and comfortable items. The mom-to-be should feel comfy and fashionable during this life-enriching chapter of hers, while staying true to her style.
Our focal point is achieving this with great focus on sustainable initiatives in all products.
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