At NAME IT, we are encouraged by children’s straightforwardness and we see the world through their eyes. Our creativity is rooted in the loving and free spirit of children and we dress babies, kids and tweens for every occasion and always with style.

We design playful and affordable fashion for children who know what they want. Seeing the world through children’s eyes and finding inspiration in their straightforwardness, we create on-trend designs with a strong focus on denim always keeping comfort, safety and quality in mind. Our creativity is rooted in the loving and free spirit of children. We dress babies, kids and tweens for every occasion and always with style.

NAME IT is a part of BESTSELLER and started out as EXIT in 1986. In 1996 NAME IT was introduced as a sub brand and in 2008 EXIT was rebranded as NAME IT. Today NAME IT is represented in more than 20 markets across Europe, Asia, North America, South America and Australia covering the needs of children from age 0-16.

Our Subbrands

BABY 0-1 year

Everything the baby needs while discovering the world. A caring approach to baby wear that never compromises on comfort, safety and quality. An eye on current trends adds sparkle.

MINI 1- 5 YEARS

Everything the toddler needs while exploring the world. A casual, fashion-focused approach to childrenswear that never compromises on comfort, quality or fit.

KIDS 6-12 years

The go-to fashion brand for curious and active kids. Guided by the desire to merge fashion trends with the inspiration offered by children 6 -12, NAME IT is the brand for fun-loving children where fashion becomes part of their play.

Lil' Atelier is for the quality-conscious consumers with a combination of well-considered fabric choices and beautiful craftmanship. The fashion approach gives each style character and personality. In Lil' Atelier you will find styles with a modern look for boys and girls. The brand is a new take on children's fashion, defined by structured fabrics, a strong focus on details and harmonious colours. Our size range varies from 56 - 128.

The trend-forward fashion brand for the next generation of trendsetters: tweens and teens aged 10-16 years, who are connected, informed and personal in their style and taste. The fashion brand of the people of tomorrow in their quest for independence.

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