MAMA;LICIOUS is a Danish brand founded in 2005 as a part of the BESTSELLER family.

We present well-constructed and fashionable items to all mothers, whether they are pregnant or nursing. With our product range, we are able to support a modern lifestyle and meet the demand of the environmentally conscious woman. We stay true to our vision to be sustainable, to take care of our planet while never compromising on fit and style.

Your go-to maternity brand

The importance of accessibility and authenticity are key elements to the MAMA;LICIOUS universe. We seek to team-up with real mothers-to-be and follow their journey towards motherhood and all the feelings they tie to this. Let yourself be inspired by the realness, powerful vulnerability and honesty that our mothers-to-be empower.