The journey of JDY started in 2012 in Brande, Denmark, as a part of the BESTSELLER family and launched in January 2013.

A discovered gap within the fashion market of easy-selling essentials was the beginning of the concept behind the JDY brand, which is a value-for-money concept. JDY has become a fast-growing brand reaching fashion-conscious women in 34 countries – and we are still growing. ​

The JDY girl is dedicated to fashion. She expresses her feminine coolness by styling her outfits in an uncompromised mix of raw- and sweetness, with denim as her favourite item. She is personal in her look and feel with a laid-back attitude and an easy-going perspective on life, characterizing her wardrobe.

Don’t be the same – be better

JDY develops and design 8 annual collections and has a strong never-out-of-stock programme. The collections contain seasonal must-haves mixed with core items. This combination guarantees that JDY is always able to offer fashion-forward trends and unique items with proven performance.